Top 5 Ultracasual Games on Android in New Zealand: Q1 2022

In the first quarter of 2022, the ultracasual games category on Android in New Zealand saw notable trends in downloads, revenue, and active users. Below is a detailed look at the top 5 performing apps, based on data from Sensor Tower.

Slime it: Slime Game Simulator from Hapy Games experienced varying performance metrics. Weekly downloads showed an upward spike mid-quarter, peaking at 280 in the week of March 7. Weekly revenue had a peak of $208 in the last week of December 2021 and saw fluctuations, ending the quarter at $81. Active users saw a peak of 195 in early March and concluded the quarter at 147.

Fill The Fridge by Rollic Games, released in February 2022, displayed a strong growth trajectory. Weekly downloads surged, reaching 4.1K in the week of March 7. Revenue peaked at $123 by the end of March. Active users also increased significantly, peaking at 7.7K in the final week of March.

Diamond Painting ASMR Coloring from CrazyLabs LTD showed a steady performance. Weekly downloads had a minor peak of 439 in mid-January, while revenue consistently hovered around $30, peaking at $36 at the end of February. Active users saw a gradual decline from 827 in early January to 350 by the end of March.

Goo: ASMR Slime Simulator by EXOMIND had a consistent number of active users, peaking at 2.3K at the beginning of January and ending the quarter at 1.8K. Weekly downloads were minimal throughout the quarter, with a slight increase to 108 by the end of March. Revenue remained relatively stable, fluctuating around $20.

Jelly Dye: Jelly Games & ASMR from CASUAL AZUR GAMES showed notable growth in active users, peaking at 1.8K in the week of March 7. Downloads reached a high of 985 at the end of February. Revenue saw a peak of $29 in mid-March and ended the quarter at $21.

For more in-depth insights and data, visit Sensor Tower.